Jakarta — The top English football club Manchester United (MU) announced a partnership cooperation with the Indonesia’s leading tyre manufacturer PT Multistrada Arah Sarana Tbk, local media reported on Tuesday.
MU is the Indonesia’s most supported football club with over than 54 million followers in Twitter. With these considerations, Multistrada aims to bring MU closer to its fans on a daily basis.
Manchester United Commercial Director Richard Arnold said MU welcomes Multistrada as its official tyre partner in Indonesia.
“We have always had huge support in the country and our commercial sponsorships are an important way for the Club to connect with those fans,” Arnold was quoted by Tempo.co as saying.
He said, although from two very different industries, Multistrada and Manchester United share many common values. “That is what we look for in a sponsor and I am confident this will be a successful partnership,” he said.
Meanwhile President Director of Multistrada Pieter Tanuri said the company is so proud to be MU’s official sponsorship. “We are confident that this partnership will better leverage our brand to the international world,” he said.
Tanuri also believed this cooperation will give hope and opportunity to millions of Indonesian youth through Multistrada social movement program called “A Million Footballs of Hope for Indonesian Children”.
Established in 1988, Multistrada now has three tyre ranges, the Achilles, Corsa and Strada, producing tyres for Passenger Car Radial (PCR), Light Truck Radial (LTR) and Sport Utility Vehicle (SUV).
As one of Indonesia’s leading tyre manufactures, Multistrada produces almost 50,000 tyres daily and exports to 83 countries, from Alaska to Australia.